When Oklahoma City University (OCU) came to us, they had a problem that many universities face: their website had grown into a sprawling maze of pages, links, and outdated content. Over time, different departments had added their own sections, leading to a confusing experience—especially for prospective students trying to find key information about programs, admissions, and campus life. The challenge was clear: we needed to untangle the mess and create a site structure that worked for users, not against them.

Our first step was a deep dive into OCU’s information architecture. We mapped out existing content, analyzed traffic patterns, and identified pain points. What we found was a structure that made sense internally but didn’t align with how prospective students actually searched for information. Admissions details were scattered across multiple sections, academic programs weren’t easy to compare, and important calls to action—like applying or scheduling a visit—were buried. It was clear that OCU’s website needed a more intuitive, student-centered approach.

We streamlined the site’s navigation, consolidating scattered pages into clear, logical categories that aligned with the student journey. We made sure every program had a consistent, easy-to-scan layout and ensured that key actions—like applying or requesting information—were always front and center. The result? A website that not only looked better but worked better, helping OCU engage prospective students more effectively and make a stronger first impression.

At MRW Connected, we know that great web design isn’t just about visuals—it’s about structure, flow, and clarity. If users can’t find what they need quickly, even the best-looking site won’t deliver results. Our work with OCU was a perfect example of how strategic information architecture can transform a website from frustrating to functional, helping institutions connect with their audiences in the most effective way possible.